Tori Huang

Branding, Art Direction

About

Essie – Campaign Art Direction


Role: Art Director
Brand: Essie

Agency: Accenture




Challenges

Rebranding an Iconic Global Brand

rebrand a legendary, worldwide brand by giving it a fresh new personality—one that resonates with today’s audience—while preserving the familiarity that millions recognize and trust.





Deliverables

  • Art direction guide for campaign production
  • Launch-ready assets for web, email, and social



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